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Friday Stairs, a free stair workout that began in Tampa, has announced launches in Miami Beach, Atlanta, Los Angeles and Nashville. Austin and Boston are planned later, but their sites and dates have not been finalized.
Friday Stairs, a free, coach-led stair workout that began in Tampa, is expanding to Miami Beach, Atlanta, Los Angeles and Nashville, taking its group fitness format to new U.S. markets. The first event is scheduled for October 30 at the Miami Beach Convention Center; Austin and Boston are also planned, though their sites and dates have not been set.
The announced schedule starts at the Miami Beach Convention Center on October 30, followed by Historic Fourth Ward Park in Atlanta on November 13. The Los Angeles-area event is scheduled for December 11 at the Culver Steps in Culver City. Friday Stairs has not announced a date for Nashville’s event at Bicentennial Capitol Mall State Park.
The company says demand in Tampa has outgrown its weekly capacity. It reports that its 250 available spots fill within minutes and that its waitlist is near 400 people, compared with just over 300 in September. Friday Stairs also says its newsletter, The Monday Drop, has more than 4,000 subscribers and its social posts draw more than 3 million organic views a month. Those figures are company-reported.
Expansion will require local volunteer coaches. Friday Stairs says it is recruiting trainers and community leaders in the four announced launch markets, while also seeking brand partners for category-exclusive deals across multiple cities. The company has not provided a full operating timetable for all six planned markets.
A Local Workout Tests National Demand
The expansion tests whether Friday Stairs can reproduce Tampa’s combination of structured exercise and social gathering in cities with different venues, audiences and local fitness communities. For participants, the format offers a no-cost, coach-led workout; for the company, growth depends on finding suitable stair locations and people to lead each event.
The model also reflects wider interest in group fitness and endurance activities. But the planned launches are not evidence that the company has already secured lasting attendance or financial sustainability in each city. Those outcomes will depend on local turnout, staffing and any future brand partnerships.
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How the Tampa Format Works
Friday Stairs describes its events as structured workouts rather than informal run clubs. In an interview with Athletech News, co-founder Lev Ekster said participants exercise together in a defined space with a coach, rather than going off on their own. The company says modifications are available and that attendees in their 60s have joined events.
Co-founder Jovany Ruiz described the social aspect as a central draw, saying, “People aren’t just coming for a workout. They’re coming for each other.” Friday Stairs says its Tampa audience is largely young professionals, with about 70% women and roughly 60% between ages 25 and 34. These are figures supplied by the startup, not independent attendance data.
The company’s announcement follows broader growth in participatory fitness. The report cites Strava’s 2025 data showing Gen Z race participation rose 28% in 5K events and 39% in 10K events. That industry context does not establish what will drive attendance at Friday Stairs’ new locations.
“People aren’t just coming for a workout. They’re coming for each other.”
— Jovany Ruiz, Friday Stairs co-founder
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Dates, Venues and Local Demand
Several parts of the rollout remain unsettled. Friday Stairs has not announced the Nashville event date, and the locations and timing for Austin and Boston are still being finalized. The source report does not specify how often events will run in each city or how many participants each new location will accommodate.
It is also unclear how many volunteer coaches have been recruited, whether the new events will remain free on an ongoing basis, or whether brand partnerships have been signed. The company’s Tampa waitlist and audience figures are self-reported, and no independent figures were provided to verify them.
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Recruiting Coaches for Launches
The first scheduled event is in Miami Beach on October 30, with Atlanta and Culver City set to follow on November 13 and December 11. Friday Stairs says it is recruiting trainers and community leaders in those launch markets and is still working on Nashville, Austin and Boston plans.
The next indicators of progress will be whether the scheduled events take place, whether the company announces the remaining dates and sites, and how it organizes local coaching and participation. Friday Stairs has also floated ticketed competitions under the possible name “Friday Games” as a future revenue idea, but it has not announced a launch or provided details.
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Key Questions
What is Friday Stairs?
Friday Stairs is a free, coach-led stair workout that started in Tampa. The company says events take place in a defined space and offer exercise modifications.
Which cities are getting Friday Stairs events?
The announced launch cities are Miami Beach, Atlanta, Los Angeles and Nashville. Friday Stairs also plans to expand to Austin and Boston, where sites and dates are still being finalized.
When are the first events scheduled?
The first is scheduled for October 30 at the Miami Beach Convention Center. Atlanta is scheduled for November 13 and Culver City for December 11. No date has been announced for Nashville.
Will the new-city workouts be free?
The company describes Friday Stairs as a free workout, but the source report does not specify whether every new-city event will remain free or whether future formats will have a fee.
How can local trainers get involved?
Friday Stairs says it is recruiting volunteer coaches, trainers and community leaders in its four announced launch markets. The report does not provide application details.
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