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Mark Mastrov and 24 Hour Fitness are developing Founders Club, a premium gym concept planned for Summerlin, Nevada. The reported $10 million, 45,000-square-foot club is expected to open early next year, with monthly pre-opening memberships priced from $59.99 to $99.99.
Mark Mastrov and 24 Hour Fitness are planning a $10 million premium gym in Summerlin, Nevada, combining strength and group training with recovery services, a medical spa and social programming. The 45,000-square-foot Founders Club is expected to open early next year, with pre-opening membership rates reported at $59.99 to $99.99 a month.
The club is planned for 9200 W. Sahara Ave. and will operate under the Founders Club by 24 Hour Fitness name. According to Athletech News, the facility is designed to include 25,000 square feet of free weights and strength equipment, with 12 lifting platforms, a functional-training turf area and dedicated lower-body and posing spaces. It will also have cardio and selectorized weight equipment and a group studio offering Pilates, yoga, Zumba and Les Mills Bodypump.
Planned recovery amenities include hyperbaric chambers, red-light saunas, massage chairs, pelvic floor chairs and cold-therapy wave chairs, along with a larger sauna and a cold room. A medical spa is slated to offer IV therapy. Other features include a juice bar, a social cafe with lounge and work seating, a DJ booth and 100-inch televisions, according to the report.
Founders Club says its social programming is expected to include morning coffee sessions, run clubs and recovery nights. The reported membership prices are pre-opening rates; the source material does not specify whether those prices will remain in effect after the club opens or which services may carry additional fees.
Founders Club tests whether a conventional gym operator can combine extensive training space with recovery, medical-spa and social features at a price below many luxury-club memberships. Its reported starting pre-opening rate is $59.99 per month, but direct comparisons depend on what that fee includes and whether services such as IV therapy cost extra.
The project also signals a new direction for Mastrov’s return to the company he founded. Rather than only upgrading existing locations, 24 Hour Fitness is developing a separate concept that could appeal to members seeking more amenities without necessarily joining a high-priced luxury club. The company has not announced plans to open additional Founders Club locations.
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Mastrov’s Return to 24 Hour Fitness
Mastrov reacquired 24 Hour Fitness in January with private equity firm LongRange Capital, according to Athletech News. He became interim CEO in August after Karl Sanft’s departure. Founders Club is described in the report as the first new concept he has introduced since taking the reins of the chain.
The company’s footprint has contracted from a peak of about 420 clubs to roughly 240, the report said. Separately, 24 Hour Fitness has said it is investing more than $100 million in upgrades at selected clubs, including expanded strength areas and recovery amenities. Founders Club is a distinct planned project, not confirmation that those same features will be added across the chain.
Summerlin is also drawing other fitness businesses. Athletech News reported planned Nevada openings there for Pvolve and Municipal Gym, as well as existing operators including Life Time, Orangetheory, Circuit Fitness, Kilo Club and Powerhouse Gym. That local competition gives the new club a crowded market in which to establish its appeal.
““This location and facility in Las Vegas is something special. Every detail reflects what I’ve learned about what members are actually looking for today.””
— Mark Mastrov, as quoted by Athletech News
Pricing and Services Still Unspecified
The reported opening date is early next year, but a specific date has not been provided. It is also unclear which amenities will be included in the advertised pre-opening membership rates, whether medical-spa and recovery services will have separate charges, and what membership terms or restrictions will apply.
The source report describes planned facilities and programming, not a completed club. Details such as the final service menu, staffing, operating hours and whether the concept will expand beyond Summerlin have not been announced in the supplied material. The medical spa’s planned IV therapy is a service offering, not evidence of any specific health outcome.
Summerlin Opening and Membership Sales
Founders Club is expected to open early next year at the Sahara Avenue site. Prospective members can register for Founders’ memberships beginning in November, according to Athletech News; the report does not provide a specific registration date or link details.
The next public milestones are likely to include confirmed opening timing, final membership terms and clarification of which services are included in each rate. Until those details are released, the announced prices and amenity list should be treated as plans for the upcoming club rather than a complete account of what every member will receive.
Key Questions
Where is Founders Club planned?
The club is planned for 9200 W. Sahara Ave. in Summerlin, in the Las Vegas area.
When is the gym expected to open?
Athletech News reports that Founders Club is expected to open early next year. No specific opening date was provided.
How much will a membership cost?
Reported pre-opening rates range from $59.99 to $99.99 per month. The available information does not detail membership tiers, terms or extra charges for particular services.
What amenities are planned?
The planned 45,000-square-foot club includes strength and cardio equipment, group fitness, recovery facilities, a medical spa offering IV therapy, a cafe and social programming. The final service list and pricing have not been confirmed in the source material.
Will 24 Hour Fitness open more Founders Club locations?
No additional locations have been announced in the supplied report. The Summerlin club is the first Founders Club project described there.
Source: athletechnews.com
