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Ozwell Fitness, a health club in Carmel, Indiana, says on-site recovery services have drawn thousands of sessions since it added equipment from Neo Science. The operator reports hyperbaric therapy use more than tripled from its initial level to its peak, while PEMF use nearly did the same; the source does not provide exact comparison periods or counts for those increases.
Ozwell Fitness, a health club in Carmel, Indiana, says it has recorded more than 7,000 red-light therapy sessions over the past year, with some recovery services seeing large reported increases in use after the club brought them into the same facility as its workouts. The figures offer an operator-reported example of how a fitness business is combining training and recovery, though the source does not independently verify the results or provide a complete breakdown of the claimed increases.
The club, founded by Gemi Ozdemir, has two Neo Science red-light therapy beds, a Neo O2 hyperbaric oxygen therapy unit and a Neo Flux device for PEMF therapy. Ozwell says it averaged roughly 140 red-light sessions per week. Nearly 400 members have used the two light beds, including more than 140 who returned at least 10 times, according to the report.
Ozdemir also reported that hyperbaric therapy use more than tripled from its initial level to its peak, while PEMF use nearly tripled. The account does not state the exact starting or peak counts, the dates covered by those comparisons, or whether the figures refer to members, bookings or sessions. They should be read as the operator’s reported usage trends, not as independently audited measurements.
Neo Science supplied the equipment. The company was founded in 2020 by Robin Kuehne and makes recovery products designed to operate in a shared facility, the source report says. Ozwell says the devices use touch screens and can be operated without specialized staff training or oversight. The club has placed each recovery modality in a private room, presenting the services as a premium part of its member experience.
Recovery Becomes Part of the Club Visit
Ozwell’s reported numbers speak to a practical question for fitness operators: whether members will use recovery services when those services are easy to access alongside a workout. Ozdemir’s account links convenience and repeat use, describing members moving from a class into a recovery session without leaving the facility or making a separate appointment. That explanation is plausible as an operating strategy, but the report does not establish that convenience alone caused the increase.
The model also has business implications. A club that adds recovery equipment and dedicated space is investing in services beyond conventional exercise, with the aim of making visits more useful and encouraging members to return. Ozdemir said Ozwell’s retention is strong but cautioned against crediting any single offering; he described training and recovery under one roof as part of the reason members stay. The source provides no retention rate, revenue figures, or cost data, so it cannot show the financial return on the investment.
For members, the development illustrates an increasingly integrated club format: training, recovery equipment and private spaces in one location. Whether that convenience supports sustained use at other gyms will depend on factors the report does not compare, including pricing, facility design, member demand and how services are managed.
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How Ozwell Built Its Recovery Offer
Ozdemir told Athletech News that he had previously traveled to separate venues for red-light therapy, personal training and sauna use. He described the arrangement as fragmented and said he wanted to create a more efficient routine by putting exercise and recovery under one roof. He later opened Ozwell Fitness in Carmel with that approach.
At a 2023 IHRSA trade show—now associated with the Health & Fitness Association—Ozdemir met Kuehne and connected with Neo Science’s equipment. Ozwell subsequently installed the two light beds, hyperbaric unit and PEMF device. The club also designed separate private rooms for its recovery modalities, rather than placing the equipment in a general-use area.
The company’s account emphasizes the setting and presentation as well as the devices themselves. Ozdemir said members pay a premium and that the space, privacy and equipment should match that experience. These details describe Ozwell’s chosen approach; the report does not compare it with other facilities or establish which design elements most influenced usage.
“The biggest lesson is that convenience builds the habit.”
— Gemi Ozdemir, Ozwell Fitness founder, as quoted by Athletech News
Usage Counts Lack Full Comparisons
The source report relies on figures and descriptions from Ozwell and does not include independent verification. It does not specify the exact dates behind the statement that hyperbaric use more than tripled from its initial level to its peak, nor does it give the underlying counts or a measurement method. The same gaps apply to the claim that PEMF use nearly tripled.
The red-light figures are more specific: approximately 140 sessions per week, more than 7,000 over the past year, nearly 400 users and over 140 repeat users with at least 10 visits. The report does not state the exact date range for “the past year,” whether all figures were collected over the same period, or how repeat use was counted. It also gives no membership totals against which to assess the share of members using recovery services.
There is no reported comparison with a period before the equipment was installed, a similar club without recovery services, or a control group. The figures therefore show reported activity at Ozwell, but they do not establish that the equipment increased retention, improved health outcomes, or generated a financial return. Member comments about noticing changes, including in mood, are anecdotal and are not evidence of medical benefit.
Further Operating Data Would Clarify Results
The source report does not announce a new product launch, expansion date or next measurement milestone for Ozwell. The next useful details would be the time periods and raw counts behind the hyperbaric and PEMF comparisons, alongside continued reporting on red-light sessions and repeat use.
To judge the business impact, readers would also need information such as equipment and room costs, service pricing, member participation as a share of the club’s membership, and retention figures over a defined period. Ozdemir’s account describes the club’s rationale and experience to date; without those measures, the broader effect of the model remains unclear.
Key Questions
What does Ozwell Fitness say it has achieved?
Ozwell reports more than 7,000 red-light therapy sessions over the past year, averaging roughly 140 per week. It also says hyperbaric therapy use rose to more than three times its initial level at its peak, while PEMF use nearly tripled; exact counts and comparison periods were not provided.
Which recovery services does the club offer?
The source says Ozwell has two Neo Science red-light therapy beds, a hyperbaric oxygen therapy unit and a device for PEMF therapy. Each modality is placed in a private room at the Carmel, Indiana, club.
Are the reported increases independently verified?
The report attributes the figures to Ozwell and does not describe an independent audit or verification. It also does not give exact counts or time windows for the reported hyperbaric and PEMF increases.
Does this show that recovery services improve retention?
No. Ozdemir says retention is strong and that having training and recovery together is part of why members stay, but the report provides no retention rates or comparison with other clubs. It does not establish that recovery services caused a change in retention.
Source: athletechnews.com
