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Garmin reported third-quarter fitness revenue of $694 million, up 16% year over year, and cited strong demand for wearables. It highlighted its $199.99 Cirqa screenless band, launched in July, but did not report Cirqa sales figures. The company also raised its 2026 revenue and earnings forecasts.
Garmin’s fitness revenue rose 16% year over year to $694 million in the third quarter ended Sept. 26, as the company reported demand for wearables and highlighted its new $199.99 Cirqa screenless band. Garmin has not disclosed how many Cirqa devices it sold, so the quarterly result does not establish how much the new product contributed to the segment’s growth.
Garmin said strong demand for wearables drove growth in its fitness business. The segment generated $231 million in operating income, with an operating margin of 33%. In its earnings release, the company also cited Cirqa as a product that expands its addressable market for wellness technology.
Launched in July, Cirqa is a screenless wearable designed to track health and fitness. Garmin markets it as an alternative to subscription-based trackers: the band does not require a paid membership. The company has positioned it to compete with Whoop and other fitness devices, but has not provided device-level sales or revenue figures.
Garmin’s broader results were also strong. Companywide revenue increased 12% to a record $1.99 billion, while operating income rose 34% to $612 million. Outdoor revenue grew 20% to $597 million, marine revenue increased 16% and aviation revenue rose 5%. Automotive revenue declined 20%, making it the only segment in the report to fall.
Fitness Growth Lifts Garmin’s Outlook
The results show that fitness is a substantial part of Garmin’s business, not just a product category: it was the company’s largest segment by revenue and produced a 33% operating margin. Garmin said fitness revenue for the first nine months of 2026 approached $2 billion, up 26% from the same period a year earlier.
After the quarter, Garmin raised its full-year 2026 revenue forecast to about $8.15 billion, from $8.05 billion, and increased its pro forma earnings-per-share outlook to $10.80 from $10. The change reflects the company’s improved outlook across its business; Garmin did not attribute the forecast increase solely to Cirqa or fitness.
For customers and competitors, Cirqa signals Garmin’s effort to reach people looking for everyday wellness tracking, including buyers who may prefer a device without a recurring fee. Its actual sales contribution, however, remains unknown. The report supports a conclusion that Garmin’s fitness business grew, not that Cirqa caused the increase.
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Garmin Adds a Screenless Band
Garmin launched the Cirqa Smart Band in July at a listed price of $199.99. Its screenless design distinguishes it from many smartwatches, while its subscription-free model contrasts with Whoop’s paid membership approach, according to the report. Garmin CEO Cliff Pemble has previously cited the company’s breadth of features and lack of subscription fees as competitive advantages in a crowded wearable market.
The company is also adding services and software to its fitness offering. It recently acquired TrainingPeaks and TrainHeroic, platforms used by athletes and coaches to plan workouts, analyze performance and monitor training. Those deals extend Garmin’s reach beyond devices, although the earnings report did not quantify their contribution to the quarter’s results.
Garmin said the third quarter produced record companywide revenue and operating income, with meaningful contributions from recently launched products. Its segment results varied: outdoor had the largest reported growth rate at 20%, while the automotive business contracted. That mix is relevant when interpreting the raised annual forecast.
“We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.”
— Garmin CEO Cliff Pemble
Cirqa Sales Remain Undisclosed
Garmin has not released Cirqa sales figures or disclosed the band’s specific contribution to fitness revenue. The company highlighted the product in its earnings release as a way to expand its wellness market, but did not provide sales volumes, revenue, customer numbers or other measures that would show its performance independently.
The available figures also do not isolate how much of the segment’s 16% year-over-year growth came from Cirqa, other wearable products, pricing or other factors. Garmin attributed growth to strong wearable demand, but the source material does not break that demand down by device. The report likewise does not provide further detail on how the recently acquired training platforms affected results.
Investors Watch the Full-Year Results
Garmin’s next key measure will be whether it meets its revised 2026 guidance of about $8.15 billion in revenue and $10.80 in pro forma earnings per share. Future quarterly reports may show whether fitness growth continues and whether Garmin provides any more detail on Cirqa or its software acquisitions.
Until the company reports device-level figures or makes a more specific statement, Cirqa’s individual sales performance remains unconfirmed. The next earnings update should help clarify whether the broad momentum across Garmin’s segments has continued, but the current report alone cannot establish the screenless band as the cause of the fitness segment’s growth.
Key Questions
How much did Garmin’s fitness revenue grow?
It rose 16% year over year to $694 million in the quarter ended Sept. 26.
Did Garmin say how many Cirqa bands it sold?
No. Garmin has not disclosed Cirqa sales figures or its individual contribution to fitness revenue.
What is Cirqa, and does it require a subscription?
Cirqa is Garmin’s $199.99 screenless health and fitness band, launched in July. The source report says it offers tracking without a paid subscription.
What changed in Garmin’s 2026 forecast?
Garmin raised its full-year revenue outlook to approximately $8.15 billion from $8.05 billion and its pro forma earnings-per-share outlook to $10.80 from $10.
Source: rss
